From the Desk of Andrew:

When I visited Atlanta in late March, we started talking about the idea of the Hawks making the playoffs and the inevitably of them having to face the Celtics in round 1. This video is the culmination of those original ideas and plays just prior to the team taking the floor. Here are the reactions from ESPN as well as our Hawks client, Peter Sorckoff:

From ESPN's NBA Daily Dime on Sunday morning following the Hawks Game 3 win:

Horford wasn't the only one trying to give Atlanta the "Win one for the Gipper" motivation. The Hawks' game operations crew played an impressive and motivational video montage during pre-game introductions that included historical upsets in sports. One of the upset clips included the Patriots' Super Bowl loss to the Giants.

http://sports.espn.go.com/nba/dailydime?page=dime-080427

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Here is what Peter had to say following their win in Game 4:

“The underdog piece has gotten a lot of play all over the place and the media has fed on it… in 8 years this one little piece might be the most impactful video you’ve done for us! It’s given people permission to believe!”

Peter Sorckoff
Senior Director, Game Operations

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We also put together a “Pump” video for the crowd that plays just prior to tipoff. It feature’s “nicknames” for each of the players and feeds off of their individual contributions that they each bring to the team. My favorite is Josh Childress: “Afro Power” This video serves to keep the crowd going to the very moment the game starts...



Also, The Famous Group has a fantastic new website. You can view it at: http://be.thefamousgroup.com

Enjoy!