Gatorade Photos--finally

Finally, here are some photos from Andrew's Gatorade shoots. There's a certain politeness and protocol on the sets so no matter how excited you are to meet someone, you have to contain your excitement and be professional. There's no obvious picture taking, and no throwing-the-arm-over-the-shoulder "take a picture with me" photos. But these are pretty cool and they give you an idea of the scale of their production and the type of equipment they use.

The project was a 5-city, 6-day shoot with over 20 different major league athletes. They were supposed to tell the camera what their "G-moment" or Gatorade-moment was--a highlight in their career or life.

Without further ado:

Just the set and crew setting up:

Andrew "with" Michael Jordan:

Picabo Street:

Andrew "with" Peyton Manning:



Billie Jean King (with Rocky, the director):

Derek Jeter's glove:

Andrew setting up for Jeter:


The client area (set up for them to work and hang out):

NASCAR champ Jimmie Johnson:

Andrew chatting it up with NASCAR guy Matt Kenseth (he's from Wisconsin too!):

Olympic track champion Usain Bolt's golden shoes (that's him hamming it up for the camera too):


Dwayne Wade taking direction from Rocky (don't you love the look of total confusion on his face?):

Wonder what Andrew really does all day during the shoot? Here he is being Serena Williams "water boy". :-)

So there you have it folks. This was a totally ridiculous shoot in terms of the little things that happened that they had to cover for. Andrew was pretty stressed, but it was a lot of fun for him too. Gatorade is rebranding which is why they were doing this in the first place.

The first Gatorade commercial was on television today during the NFL Wildcard games! We were watching the Vikings get beat by the Eagles and there it was. That meant we were okay to finally post photos of the shoot. The website is live as well. The commercials you see on TV were done by Spike Lee and his crew. All the athlete information on the website was done by The Famous Group (and Andrew!). HERE is a link to the Gatorade website (Click on the "Athletes" link at the bottom of the Gatorade frontpage). And below is a video of the commercial. Please feel free to leave Andrew a little comment love as I'm sure he'd be excited to hear what others thought.



Also, there are some other Gatorade commercials on You Tube. Here is a list in case you'd like to watch the others as well!